Why do stores have different prices in store and online?

Why do some stores feel it necessary to have different prices in their stores and online when I can order online and pickup my purchase in the store.  Today I decided I was going to stop by Best Buy and check out the Beats By Dr. Dre Solo HDs as the reviews of the new model were looking promising online.  When I got to the store I discovered that they were marked $219.99 as opposed to the $199.99 that there were on the web site for.  So, I decided to play with them and see what I thought anyway.  I thought about it for a bit and decided that I was going to get them, but I opted to head home and order online to get the better rate, not to mention that I would get more of a cash back bonus if I bought them my Discover card shopping site.  I know that if I had pushed the issue in the store I would have gotten the priced matched without it being too big of a deal as they have done that for me before.  I guess the lesson to be learned from this is to shop around including the website of the of the brick and mortar store that you are shopping at, it can pay off.

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